Some small business owners are reluctant to get a professional lead generation strategy built for their business because they’ve already got social media accounts created.
Just because they’re posting on social media or they have some details on their profiles, they think that’s enough online marketing to get customers coming through their doors.
If you’re on social media, but you don’t have an effective lead generation strategy as well, then you’re missing out on a massive opportunity to convert more visitors into customers.
It’s not that lead generation should replace what you’re doing on social media, but they should complement each other. If you already have a following on social media, then you should be taking advantage of that by also getting your followers to contact your business. Take a look at this profitable solution.