Often the first and most common reason given by business owners who are resistant to developing an online presence, “I don’t have enough money” can be quite relevant, especially when they consider that business is hurting for the owner at the moment.
These concerns are entirely misplaced, and it’s important to reflect upon two significant ideas.
First, digital marketing and website development were much more expensive years ago, probably when owners first inquired about integrating their business online. This one isn’t a misplaced fear or a bad dream—web development really did cost quite a bit more in the past. If this is one of the main reasons why you haven’t embraced the Internet for your business then you need to understand that web development and online marketing aren’t nearly as expensive as they once were.
The other idea that should be noted is that most business will see an increase in customers and transactions as a result of their online marketing, which means having an effective social media presence for your business isn’t really a cost for your business, it’s an investment in your business.
Having an effective social media presence that effectively markets your products and services to interested people online, can dramatically increase the amount of customers you have coming into your business.
A social media manager is like your brand rep, someone who manages and monitors what people are saying about your business online, and at the same time projecting the ideal image of your business to others.