Creating a messenger bot can be really great for your business. But it’s important to remember that this is not a “build it and they will come” situation. In order for your customers to actually use your bot, they need to be able to go to it. And they won’t even know that’s a possibility without a little bit of promotion on your part. So, how can you promote your messenger bot?
First, if you’re using Facebook Messenger, you can also utilize Facebook paid ads to direct tons of traffic to your Messenger bot. Of course while on Facebook, you can also promote the bot by simply telling customers on your page or your profile about it. But investing a minimal amount of your marketing budget into paid ads will get you both organic and paid traffic – which will make your bot twice as effective!
While you’ll likely need to stay on Facebook to promote a Facebook Messenger bot, it’s important to remember it’s not the only social media network out there. Platforms such as Twitter, LinkedIn, and Instagram are also great places to promote your bot. Because you’ll be off Facebook, paid ads aren’t going to help you here. But you can still boast about your bot, tell potential customers how it can help them, and otherwise promote it. Organic traffic is sometimes the best traffic because you can inject even more of your personality in it and of course, you don’t have to pay anything in order to do it.
Lastly, when you create a bot you’ll likely get a code that can be embedded just about anywhere. When that code is embedded on your website, your blog, in your email marketing campaigns, and just about anywhere else you embark in online marketing, people will see it. When they click on it, they’ll be take directly to your bot and can start interacting with it. Who knows? After they do, they may even tell others about it – and word of mouth is still the best kind of marketing you could ask for. And it’s also free!
Every local business these days should have a messenger bot working in at least one messaging app. But having it just isn’t enough. You also have to promote the bot so that people will start using it. And once you start using these bot promotion tips, you’ll find many of your own that will promote your bot even further!