A lot of small business owners have doubts when it comes to using social media for their business is they think their consumers aren’t searching for them online.
They think that the Internet doesn’t influence their prospects and customers, and they don’t see the need to invest into online marketing.
The reality is over 90% of consumers will search online for a local business before they even think about calling them or visiting them.
Regardless of how things have worked in the past or how they’re working currently, the fact of the matter is almost everybody is searching online for a local business before they do anything else.
And if you’re ignoring this fact, then you’re also ignoring all the potential customers you’re missing out on right now.