A major reason why some small business owners object to getting a professional lead generation strategy developed for their business is because they don’t want to take the time to manage the process.
If you’re holding off for the same reason, then you should realize that you don’t have to manage your business’ lead generation yourself, and the longer you hold off, the further ahead your competitors get.
You’ve already got enough on your plate with your business, and the last thing you want to do is learn about lead generation and monitor it all the time. What you should be doing instead is hiring professionals who know exactly what they’re doing.
Leave it to the pros to actively manage and improve your online lead generation, while you focus on the primary aspects of your business.