Some small business owners are reluctant to get into social media for their business because they’ve already got a website.
Just because they’ve got a website with some details about their business, they think that’s enough online marketing to get customers coming through their doors.
If you’ve got a website, but you’re not engaging with potential customers and clients through social media, then you’re missing out on a massive opportunity to convert more visitors into customers.
It’s not that social media should replace your website, but they should complement each other. If you already have a following on social media, then you can take advantage of that by sending them to your website where they can find out more, and contact you directly.